World of Wearable Art [WOW]

The World of Wearable Art (WOW): A Celebration of Creativity and Culture

The World of Wearable Art (WOW) is one of New Zealand's most innovative and iconic events, uniting the realms of art, fashion, and performance in a spectacular visual extravaganza.

This annual festival in Wellington has evolved from a humble local show into an internationally renowned event, drawing designers, artists, and spectators from over 40 countries. WOW is more than a celebration of craftsmanship—it is a tribute to the limitless power of imagination and wearable art.

Historical Background

The World of Wearable Art began in 1987 in Nelson, a small town on New Zealand's South Island. It was founded by sculptor Suzie Moncrieff as a modest exhibition of 30 entries displayed on mannequins. Moncrieff's vision to take art off the wall and onto the human body revolutionized the way art was experienced, creating a dynamic interaction between wearer and viewer.

Over the years, WOW transitioned into an elaborate stage show. In 2005, it moved to Wellington, New Zealand's vibrant capital, to accommodate its growing audience. The festival has become a multi-week competition featuring over 500 designs in categories such as avant-garde and eco-fashion. Key milestones include the inclusion of international competitors in the 1990s and the establishment of the WOW Museum in Nelson, which houses the event's most iconic pieces.

Common Activities

The heart of WOW lies in its Awards Show, where wearable art pieces come to life on the runway. This breathtaking fusion of dance, music, and lighting provides an unforgettable experience for attendees. Each piece tells a story, often inspired by themes such as nature, technology, or cultural heritage.

Beyond the Awards Show, WOW offers:

• Exhibitions: Showcasing winning designs from previous years.
• Workshops and Panels: Opportunities to learn from industry-leading artists and designers.
• Behind-the-Scenes Tours: A glimpse into the intricate production of this iconic event.
• Visits to the WOW Museum: Featuring a permanent collection of award-winning garments.

Traditional Customs

Although contemporary in nature, WOW incorporates elements of New Zealand's diverse cultural heritage. Many designs draw inspiration from Māori traditions, often using natural fibers such as flax and feathers. Sustainability also plays a vital role in the festival, with a dedicated section for eco-friendly garments.

Traditional aspects include:

• Powhiri: A Māori welcoming ceremony to open the event.
• New Zealand Cuisine: Attendees can savor traditional dishes such as lamb and seafood, accompanied by live performances from local musicians.

What to Expect

Held from September to October, the festival runs for three weeks at the TSB Arena in Wellington. Wellington itself offers a rich arts and culture scene, making it an ideal host city.

Tips for First-Time Visitors:

1. Arrive early to explore exhibits and secure a great seat for the Awards Show.
2. Dress smart-casual—WOW is as much about the audience's style as the art on stage.
3. Take advantage of Wellington's attractions, like the Te Papa Museum and waterfront.
4. Choose from a range of accommodations—luxury hotels to budget hostels—all within walking distance of the venue.
5. Utilize the city's convenient and affordable public transport system to get around.

Conclusion

The World of Wearable Art is a celebration of human creativity and cultural diversity. Whether you're an art enthusiast, fashion devotee, or simply seeking a unique experience, WOW offers something for everyone.

As one of New Zealand's premier events, it's an unmissable highlight for any traveler in Oceania. Don't miss your chance to witness this extraordinary intersection of art and performance—it's an experience you'll never forget!